Art of Change

For Atlanta’s nonprofit arts organizations, the metro area is bursting with more than 410,000 adults who want to attend but never get to the show. These are people attracted to the arts. But they get derailed along the way to engagement. Plenty more get a taste of the arts but miss the personal connection that would bring them back.

More than 50 arts organizations have come together to change the game. Launched by the Blank Family Foundation and led by a steering committee of peers, the Audience Building Roundtable is poised to accelerate audience building innovations. Through the Roundtable, groups are testing ways to build relationships with those elusive adults– the interested, non-attenders – and to deepen relationships with customers who have sampled programming but not returned for more.

For more information visit the Audience Building Roundtable web site.