Did You Know?

Millennials (sometimes called Gen Y) are the generation after Gen X, generally born beginning 1978-1982 and graduating high school around 2000, hence the name. They are the most diverse generation yet, with approximately 38% of 18- 24 year-olds being non-white.
Millennials are earning more than any generation before them, with an average 18-24 year-old head of household income of $29,000 reported in 2007, up from just over $20,000 in 2003.
Millennials are notorious for ignoring advertising. Studies suggest that traditional media (magazines, television) remain effective channels for reaching this age group, and should be included as a part of any diversified media strategy.

Speaker Series - Future Trends: Millennials in Ascent

WEBCAST: SEPTEMBER 13, 2012

Known by many names – Echo Boomers, Gen Y or Millennials – a new generation of Americans, 80 million strong, is poised to exert political, economic, education and cultural influence. There’s no denying it: The future of Millennials is the nation’s future. The scales have tipped, and Millennials now outnumber Baby Boomers.

Millennials have become the objects of desire for companies, politicians and institutions seeking to form ties with a generation in ascent. In turn, the most diverse, tech-savvy generation in history is demanding social and environmental returns from corporations accustomed to looking only at financial ROI, seeking more transparency from government and creating new ways for citizens to participate in civic matters large and small.

Millennials Soledad O'Brien CNN

Continue the conversation on Twitter using #MillennialAscent.

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Did You Know?

Speaker Series - Future Trends: Millennials in Ascent

WEBCAST: SEPTEMBER 13, 2012