Girls Empowerment Movement: By Girls, For Girls

The Atlanta Falcons Youth Foundation (AFYF) is focused on finding innovative approaches to increase time kids spend in physical activity, especially for children who are most likely to miss out or opt out of being active. Introducing GEM (Girls Empowering Movement), an initiative to improve physical activity and aerobic capacity for almost 200,000 middle school girls across Georgia. In an effort to empower girls to be change agents in their communities, this five-year program is designed by girls, for girls and will be implemented in partnership with HealthMPowers, Boys and Girls Clubs of Georgia, Girl Scouts of Greater Atlanta, Girl Scouts of Historic Georgia, and The University of West Georgia. #GEMpowerGA

To learn more and join the movement, visit