Program Overview

WE BELIEVE … in innovative approaches to increase time kids spend in physical Activity – especially those approaches that change the lives of children who traditionally are most likely to miss out or opt out of physical activity – and to give more children access to fresh fruits and vegetables.

Investment Strategy

The Atlanta Falcons Youth Foundation makes investments in nonprofit organizations that demonstrate capacity to reduce obesity and improve fitness among school-age children in Georgia. In particular, investments in innovative ways to move more children from sedentary to active lifestyles. Partners may serve kids at after-school programs or at school during the school day. Beginning in 2017, emphasis will be placed on the Rise Up! 159 initiative, which is expanding NFL Flag Football participation in every one of Georgia’s 159 counties.

Through the Georgia Food Oasis campaign, the Atlanta Falcons Youth Foundation makes grants to organizations pursuing innovative ways for Georgia kids and families to gain increased access to healthy, affordable food, with a strong interest in efforts that demonstrate promise for large-scale change across Atlanta or the state.

Visit our investments page to view Atlanta Falcons Youth Foundation grants.