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Steve Cannon

Associate Director

Stephen Cannon serves as vice chairman, AMB Sports and Entertainment (AMBSE), a for-profit holding group under the Arthur M. Blank Family of Businesses. In this capacity, Cannon, working closely with owner and Chairman, Arthur M. Blank, has responsibility for the overall business strategy, oversight of AMBSE, and key strategic growth initiatives.

Named among Atlanta Business Chronicles 2019 Most Admired CEO’s, Cannon began his career with AMBSE as chief executive officer assuming the day-to-day leadership of Mercedes-Benz Stadium (MBS), Atlanta Falcons Football Club, United Soccer Properties and PGA TOUR Superstore. Prior to joining AMBSE in 2016, Cannon served as president and chief executive officer of Mercedes-Benz USA (MBUSA) and was responsible for leading operations that generated record sales with annual revenues exceeding $20 billion.

In his current position, Cannon continues oversight of Atlanta United of Major League Soccer. Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales, single-season average, and total home attendance. Cannon was named to the MLS Board of Governors in 2017.

Cannon has led the evolution of Mercedes-Benz Stadium (MBS) since its doors opened in August 2017. Home to the Atlanta Falcons and Atlanta United, MBS has hosted a record-setting number of large sports and entertainment events including Super Bowl LIII in 2019, the College Football Playoff Championship game in 2018 and will host NCAA Men’s Final Four in March 2020. MBS has most recently been selected for the 2025 College Football National Championship, the only stadium to host twice, and the 2026 FIFA World Cup.

Under Cannon’s leadership, MBS was the first professional sports stadium in North America to achieve LEED Platinum Certification by the United States Green Building Council and MBS Food & Beverage Experience was honored as Sports Breakthrough of the Year 2018 by Sports Business Journal for its record-breaking, affordable fan friendly pricing. In 2023, MBS became the first stadium worldwide to receive TRUE Platinum Certification for Zero Waste.

Cannon was the 2020 Atlanta Falcons’ Salute to Service Award nominee and, among the top-three nominees across the 32 NFL teams, has led efforts to make the Atlanta Falcons’ military outreach efforts the benchmark in the NFL. In 2018, Cannon and Falcons Head Coach Dan Quinn spearheaded the first NFL team-directed USO Tour, visiting soldiers at various bases throughout Iraq and Kuwait. A tireless supporter of America’s military and military families, Cannon, alongside his fellow West Point classmates, founded the Johnny Mac Soldiers fund in 2014. The organization honors military service and sacrifice by providing scholarships to veterans and military family members, particularly children of our nation’s fallen and disabled. What began as a small effort to help one fallen classmate’s family has grown into an organization that has raised more than $17 million. Cannon also serves on the national board of directors for TAPS (Tragedy Assistance Program for Survivors) and, most recently, as Board Chair for Avalon Action Alliance.

Cannon graduated with honors from the United States Military Academy at West Point in 1986 and was Airborne Ranger qualified and served as First Lieutenant in West Germany during the fall of the Iron Curtain. During his time in the Army he also served five years as an artillery officer. A two-time lettered wrestler at West Point, The National Wrestling Hall of Fame named Cannon the 2019 Outstanding American, an honor given to leaders who have used the disciplines of wrestling to launch distinguished careers in other walks of life.

Cannon and his wife, Ann, reside in Atlanta and are the parents of nine children.

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